Search engine optimization (SEO) is the key to ranking high on Google or any other search engine. SEO is the process of organically increasing the visibility of a website. By following best SEO practices, your site will attract more visitors long term.
Google looks at two key factors, relevance and authority. Creating a constant flow of relevant content is crucial and when other people share that content, your authority increases. Our SEO strategy includes a steady stream of highly relevant content creation.
What is SEO and Content Marketing?
• SEO: (Search Engine Optimization) is the process of organically affecting the visibility of a website or a web page in a search engine’s search results
• Content Marketing: the marketing process for creating and distributing relevant and valuable content organically for the purpose of attracting, acquiring and engaging a clearly defined target audience with the overall objective of driving a profitable customer action.
SEO means different things to different people. At Jumpsix, our staff holds the highest certifications awarded by The Search Engine Academy, a national SEO training school. We take pride in quality work that delivers results.
How does it all work?
Relevance and Authority
• Relevance:
Google looks at how relevant the content and keywords of a given website are based on what is actually being searched.
• How relevant is the content and the actual words used on your web site and web pages?
You must have both to win! –
• Authority:
Establishing your business as the leader of a specific topic and translating that information in a meaningful way across the web.
• How many web pages are talking about and linking back to your web site or web page as the authority on a topic important to your business?
Key factors in determining Relevancy and Authority
• Title Tag:
The main text which describes an online document or web page. Used on search engine results pages to display a short preview for a given page.
• Meta Descriptions:
Concise explanations of the contents of web pages. Commonly used on search engine results pages to display a simple preview for the given page.
• H1 Headline:
Often the visual header on the page, but can be the name or title of the page. Both headers and subheads are tagged in accordance with their level of importance.
• Body Copy:
Quite simply, this is what the user came to see and is thus extremely important to search engines. This is the actual content on the page.