Search engine optimization (SEO) is the key to ranking high on Google or any other search engine. SEO is the process of organically increasing the visibility of a website. By following best SEO practices, your site will attract more visitors long term.
Google looks at two key factors, relevance and authority. Creating a constant flow of relevant content is crucial and when other people share that content, your authority increases. Our SEO strategy includes a steady stream of highly relevant content creation.
What is SEO and Content Marketing?
• SEO: (Search Engine Optimization) is the process of organically affecting the visibility of a website or a web page in a search engine’s search results
• Content Marketing: the marketing process for creating and distributing relevant and valuable content organically for the purpose of attracting, acquiring and engaging a clearly defined target audience with the overall objective of driving a profitable customer action.
SEO means different things to different people. At Jumpsix, our staff holds the highest certifications awarded by The Search Engine Academy, a national SEO training school. We take pride in quality work that delivers results.
How does it all work?
Relevance and Authority
Google looks at how relevant the content and keywords of a given website are based on what is actually being searched.
• How relevant is the content and the actual words used on your web site and web pages?
You must have both to win! –
Establishing your business as the leader of a specific topic and translating that information in a meaningful way across the web.
• How many web pages are talking about and linking back to your web site or web page as the authority on a topic important to your business?
Key factors in determining Relevancy and Authority
• Title Tag:
The main text which describes an online document or web page. Used on search engine results pages to display a short preview for a given page.
• Meta Descriptions:
Concise explanations of the contents of web pages. Commonly used on search engine results pages to display a simple preview for the given page.
• H1 Headline:
Often the visual header on the page, but can be the name or title of the page. Both headers and subheads are tagged in accordance with their level of importance.
• Body Copy:
Quite simply, this is what the user came to see and is thus extremely important to search engines. This is the actual content on the page.